By Hannah S Mathew • 9 min read Attractive and relevant images do a better job at communicating or relaying information than the spoken or the written word. For example, the below graph explains the ideal content length to rank in the top 10 search results. However, it’s something that has been recognizable by humans since before recorded history. Influence of Visual Communication. This is the same way customers fall in love with products and services depending on how they are advertised by using images and graphics. It is easier to process a visual signal quickly than to read a sentence of a paragraph full of text. The subjects which may seem to be extremely boring, can be made more interesting. 4 Reasons Why You Should Use Visual Communication in Your Office, Management 201: How To Build A Performance Based Culture. In addition to a logo, many organizations have defined brand colors that should be used in all marketing activity. It’s also why Agility PR Solutions has launched AI-powered image monitoring, a first-of-its-kind feature in the media monitoring industry. This is because they are flexible and can be understood by different people. It comes with an impressive power to inform and educate a person or groups. Also, visuals stimulate the emotions of the people making them respond quickly to an advertisement. Without visual aid, an idea is said “to be lost in a sea of words”. It is important to aim at retention of information when passing marketing products Visual communication does this better than other types of communication because of how our human brains work. "The Importance of Effective Communication" paper by Edward G. Wertheim, PhD., details how non-verbal communication interacts with verbal communication: We can reinforce, contradict, substitute, complement or emphasize our verbal communication with non-verbal cues such as gestures, expressions and vocal inflection. Secondly, the importance of visual communication is given. Advertisements, teaching and learning, speeches and presentations, and so on all involve visual communication to some extent. The majority of people respond quickly to visual images instead of texts. The use of logos and consistent colors boost the brand image of the business. If you are looking to appeal to a broad demographic audience, such as a television or cable audience, visual images may allow you to reach more people with your message. Visual communication is an art of delivering the actual information to the people using the gestures, images, signs, posters and maybe short films as well. European Marketing Director voicesage ... On one level, the move from text to visual as the dominant communication metaphor for working with the web seems such an obvious move to make – you wonder why it has taken so long. These many forms of visual communication, each have their optimal operating conditions based on the data on hand. A cluttered media will … Because not only does the recipient hear, but the recipient also sees what is being said with his or her eyes. Image by nemo frenk from Pixabay. The Importance of Visual Communication for Remote & Distributed Teams. It can help keep everyone aligned and moving toward the same goals. >Resource Knowing the importance of visual communications, Northeast Maritime Institute has developed the HALO° Flashing Lights Simulator which will help you practice and learn Morse Code, for free! It increases the comprehension of the subject matter. These benefits are the reasons why you should always incorporate visual communication when you are trying to make a point, at work or to a friend. 2,288. shares. Use effective visuals to power up your communications, boost engagement, and spark up your social media. Visual communications have a positive impact in boosting your business. 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